Female Leadership and Role Congruity within the Clergy: Communal Leaders Experience No Gender Differences Yet Agentic Women Continue to Suffer Backlash
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DOI: 10.1007/s11199-017-0803-6
Abstract: Role congruity theory predicts that female leaders will experience prejudice because the role of leader aligns more closely with the stereotypic male gender role than it does with the stereotypic female role. Yet the theory… read more here.
Keywords: leadership; leaders experience; experience prejudice; role ... See more keywords
Gender role congruity and crowdfunding success
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DOI: 10.1080/00472778.2021.1945072
Abstract: ABSTRACT Research on financial resource acquisition has indicated negative consequences for entrepreneurs that act feminine when trying to attract investors. Yet, does this remain true in crowdfunding, where there is a more diverse population of… read more here.
Keywords: gender role; crowdfunding success; role congruity;
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity
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DOI: 10.1108/ijbm-07-2022-0295
Abstract: PurposeThe digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence (AI) (vs human) decisions.Design/methodology/approachThe authors tested their predictions by conducting two experimental studies… read more here.
Keywords: role; artificial intelligence; role congruity; rejection sensitivity ... See more keywords
Shopping well-being: the role of congruity and shoppers’ characteristics
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DOI: 10.1108/jcm-07-2020-3943
Abstract: Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of… read more here.
Keywords: role congruity; shopping well; congruity; congruity shopping ... See more keywords