Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect
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DOI: 10.1016/j.ijhm.2021.102894
Abstract: Abstract COVID-19 pandemic negatively affected the restaurant industry and reopening provides restaurants an opportunity to survive this crisis. This study examined the interplay of perceived importance of preventive measures, dining involvement, brand trust, and customers’… read more here.
Keywords: role country; country origin; moderating role; reopening period ... See more keywords