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Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2021.02.013
Abstract: Abstract This manuscript delineates two open innovation strategies, inbound and outbound, to examine how their trade-off effects on open source software project performance are affected by project team role diversity. We leverage Opportunity-Motivation-Ability (OMA) theory…
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Keywords:
role diversity;
project;
performance;
team role ... See more keywords