The role of interactivity on customer engagement in mobile e-commerce applications
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DOI: 10.1177/14707853211027483
Abstract: This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app… read more here.
Keywords: mobile commerce; customer engagement; interactivity; role interactivity ... See more keywords