The Role of Marketing Strategies in Successful Disruptive Technologies
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DOI: 10.1142/s021987701750016x
Abstract: A disruptive technology (DT) is defined as an emerging technology whose arrival in the marketplace signifies the eventual displacement of the dominant technology in that sector. A potential DT can also facilitate the creation of… read more here.
Keywords: role marketing; marketing strategies; strategies successful; marketing ... See more keywords