The role of nation brand in attracting foreign direct investments: a case study of Korea
Sign Up to like & getrecommendations! Published in 2019 at "International Marketing Review"
DOI: 10.1108/imr-01-2019-0024
Abstract: PurposeDrawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of international marketing by shedding light on how governments (as sellers) can harness… read more here.
Keywords: role nation; nation brand; nation; brand ... See more keywords