Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
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DOI: 10.2501/jar-2020-008
Abstract: ABSTRACT Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other types of… read more here.
Keywords: gender role; occupational gender; role; role portrayals ... See more keywords