A PLS-Neural Network Analysis of Motivational Orientations Leading to Facebook Engagement and the Moderating Roles of Flow and Age
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DOI: 10.3389/fpsyg.2020.01869
Abstract: Despite engagement being a criterion for the success of initiatives on Facebook, there is a lack of conclusive evidence about its connections with the psychological and motivational orientations that lead one to use Facebook. Built… read more here.
Keywords: moderating roles; neural network; analysis; motivational orientations ... See more keywords