Articles with "roles schema" as a keyword



Photo by _louisreed from unsplash

The roles of schema incongruity and expertise in consumers’ wine judgment

Sign Up to like & get
recommendations!
Published in 2019 at "Food Quality and Preference"

DOI: 10.1016/j.foodqual.2018.07.004

Abstract: Abstract Broadening the present understanding of how expertise moderates the schema-incongruity effect (i.e., the notion that a product moderately incongruent with the schema evoked for it in memory is associated with a comparatively positive product… read more here.

Keywords: incongruity; schema incongruity; incongruity effect; expertise ... See more keywords