The interaction between product rollover strategy and pricing scheme
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DOI: 10.1016/j.ijpe.2018.03.027
Abstract: Abstract In high-tech and innovative industries, many firms make joint decisions on product rollover strategy and pricing scheme and offer trade-in programs under some circumstances to encourage repeated purchasing. This paper studies the interaction between… read more here.
Keywords: pricing scheme; rollover strategy; product; rollover ... See more keywords