Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving
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DOI: 10.1080/08911762.2018.1564161
Abstract: Abstract China is the biggest e-commerce market and a trend leader in the global marketplace. This study examined how different types of online consumer reviews (OCRs) and types of romantic gift-giving might affect Chinese consumers’… read more here.
Keywords: gift; romantic gift; online consumer; gift giving ... See more keywords