How to run the show? The differential effects of negative campaigning
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DOI: 10.1080/14683849.2016.1259575
Abstract: ABSTRACT Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages… read more here.
Keywords: differential effects; effects negative; run show; negative campaigning ... See more keywords