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Published in 2020 at "IEEE Access"
DOI: 10.1109/access.2020.3011593
Abstract: The emergence of e-commerce has rejuvenated backward and poor remote villages. This paper presents a revelatory case study of three remote villages in China to depict how information and communication technology (ICT, specifically e-commerce) can…
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Keywords:
commerce;
development rural;
empowers formation;
rural commerce ... See more keywords
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Published in 2023 at "Behavioral Sciences"
DOI: 10.3390/bs13020095
Abstract: The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the…
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Keywords:
commerce;
digital upgrading;
influencing factors;
willingness ... See more keywords
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Published in 2019 at "Sustainability"
DOI: 10.3390/su11143937
Abstract: The development of rural e-commerce has rapidly driven the development of rural logistics in China. Improving the service quality of the last mile delivery is an important measure to promote the sustainable development of rural…
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Keywords:
last mile;
sustainability influencing;
mile delivery;
rural commerce ... See more keywords
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Published in 2021 at "Sustainability"
DOI: 10.3390/su131910604
Abstract: Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural…
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Keywords:
entrepreneurial intention;
commerce;
rural commerce;
bops entrepreneurial ... See more keywords