Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha
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DOI: 10.1108/eemcs-12-2016-0219
Abstract: Subject area Marketing management, consumer behaviour, rural marketing and integrated marketing communications. Study level/applicability The case is for the use of undergraduate and also postgraduate students of management in courses of marketing management, consumer behaviour,… read more here.
Keywords: rural markets; value; case; marketing ... See more keywords
Hospital Survival In Rural Markets: Closures, Mergers, And Profitability.
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DOI: 10.1377/hlthaff.2022.01191
Abstract: Financial distress among rural hospitals in the US has increased in recent years. Using national hospital data, we investigated how the decline in profitability has affected hospital survival, either independently or with a merger. The… read more here.
Keywords: percent; rural markets; closures mergers; hospital survival ... See more keywords