Switched On: How the Timing of Aversive Content in Traffic Safety Videos Impact Psychophysiological Indicators of Message Processing
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DOI: 10.1080/10410236.2018.1517706
Abstract: ABSTRACT This study investigates how timing of the introduction of unpleasant emotional tone in a traffic safety video impacts the intensity of the viewer’s emotional experience. Traffic safety advertising is a multi-million-dollar business in the… read more here.
Keywords: traffic; safety videos; message; tone ... See more keywords