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Published in 2018 at "Health Communication"
DOI: 10.1080/10410236.2018.1517706
Abstract: ABSTRACT This study investigates how timing of the introduction of unpleasant emotional tone in a traffic safety video impacts the intensity of the viewer’s emotional experience. Traffic safety advertising is a multi-million-dollar business in the…
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Keywords:
traffic;
safety videos;
message;
tone ... See more keywords