The impact of after sale service and service quality on word of mouth, mediating role of customer satisfaction
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DOI: 10.1504/ijsom.2018.10017437
Abstract: The purpose of the paper is to investigate the effect of after sale service and service quality on word of mouth as well as testing the mediating role of customer satisfaction. Data were collected through… read more here.
Keywords: sale service; quality; customer; service ... See more keywords