Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays1
Sign Up to like & getrecommendations! Published in 2020 at "Journal of environmental horticulture"
DOI: 10.24266/0738-2898-38.4.120
Abstract: The goal of this study was to better understand consumers' likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing… read more here.
Keywords: font; sale; sale sign; size ... See more keywords