Sales communication competence in international B2B solution selling
Sign Up to like & getrecommendations! Published in 2019 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.01.009
Abstract: Abstract Increasing demands for international solution selling call for a better understanding of the interpersonal communication competence required of sales professionals. Accordingly, this study investigates discipline-specific needs regarding the interpersonal communication competence required by business-to-business… read more here.
Keywords: solution selling; communication; communication competence; international b2b ... See more keywords