The Role of Affective Brand Commitment on Sales Effort
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DOI: 10.1080/10696679.2017.1311215
Abstract: This research delineates the effects of salespeople’s affective brand commitment on their brand sales effort by proposing an integrated model incorporating the Theory of Planned Behavior (TPB) and the Motivation, Opportunity, and Ability (MOA) Theory.… read more here.
Keywords: brand commitment; brand; sales effort; affective brand ... See more keywords
Sustainable e-commerce model for green and non-green products with coordination considering sales effort and return flexibility
Sign Up to like & getrecommendations! Published in 2025 at "International Journal of Management Science and Engineering Management"
DOI: 10.1080/17509653.2025.2477635
Abstract: ABSTRACT In the modern era, the swift advancement of e-commerce technology and eco-friendly green products has prompted manufacturers to redesign their supply chain (SC) channels. Therefore, the manufacturer connects the offline channel with the online… read more here.
Keywords: supply chain; model; sales effort; green products ... See more keywords