Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence
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DOI: 10.1016/j.indmarman.2020.02.019
Abstract: Abstract While firms in consumer markets spend hundreds of billions of dollars on advertising each year, firms in business markets are comparably hesitant to adopt advertising as a means to drive business and generate sales… read more here.
Keywords: business markets; b2b; sales growth; advertising ... See more keywords
The Role of Innovation and Branding on Enterprise Sales Growth in Transition Countries
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DOI: 10.36941/ajis-2023-0065
Abstract: The aim of the study is to assess the role of innovation and branding on enterprise sales growth in transition countries with Kosovo being the case study for the research. The CEO of 300 business… read more here.
Keywords: sales growth; innovation; enterprise sales; innovation branding ... See more keywords
A study on sales growth and market value through supply chain
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DOI: 10.5267/j.uscm.2018.12.002
Abstract: Article history: Received November 5, 2018 Accepted December 4 2018 Available online December 4 2018 This paper examines the effect of supply chain on performance indicators including sales growth and market value in the context… read more here.
Keywords: chain; growth market; performance; supply chain ... See more keywords