Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2020.12.001
Abstract: Abstract Throughout a distribution channel, multiple sales platforms and technologies are leveraged to expand market reach and manage offering assortments. Yet, the literature is limited on how buyers who are channel intermediaries make purchase decisions… read more here.
Keywords: product assortment; sales platform; platform; technology ... See more keywords