Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
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DOI: 10.1177/02734753211028641
Abstract: Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the… read more here.
Keywords: talent pool; professional sales; sales programs; employer branding ... See more keywords