Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.101887
Abstract: Abstract The purpose behind the development of this research article is to assess the impact of sales promotions benefits on consumer perceived value and examine the moderating effect of product categories on the relation between… read more here.
Keywords: consumer; perceived value; value; product ... See more keywords
Playful Recommendation: Sales Promotion That Robots Stimulate Pleasant Feelings Instead of Product Explanation
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Robotics and Automation Letters"
DOI: 10.1109/lra.2022.3189149
Abstract: Successful cases of robot sales promotions have been increasing. Users tend to make purchases when robots properly interact with users. Most robot interactions/recommendations are created using specific products and locations within the context. Therefore, developers… read more here.
Keywords: sales promotion; recommendation; product; method ... See more keywords
Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation
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DOI: 10.1177/0972150918794977
Abstract: Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales… read more here.
Keywords: brand; impact; sales promotion; brand equity ... See more keywords
Hallux valgus among sales promotion women wearing high heels in a department store
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Orthopaedic Surgery"
DOI: 10.1177/2309499019828456
Abstract: Background: Wearing high heels for an extended period of time can cause several pathological conditions in women’s feet, one of such is the hallux valgus (HV), as shown by a number of cross-sectional studies. This… read more here.
Keywords: incidence; high heel; sales promotion; among sales ... See more keywords
Study on Sales Promotion for Female Customers on Select Durable Goods with Special Reference to Erode District, Tamilnadu State, India
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DOI: 10.1504/ijbex.2019.10024158
Abstract: In this competitive world, female customers' buying behaviour decides the success of durable goods. The aim of this study is to investigate the impacts of various promotions of sales tools used on female customers buying… read more here.
Keywords: durable goods; female customers; sales promotion; buying behaviour ... See more keywords
Product Sampling as a Sales Promotion Tool
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DOI: 10.21272/mmi.2020.1-11
Abstract: Product sampling in the retail chains relates to marketing, it makes part of the in-store marketing, and it is one of the sale promotion tools. It used to promote the sales of non-durable products, i.e.… read more here.
Keywords: sampling ethics; sales promotion; promotion; product sampling ... See more keywords