Developing in-store brand strategies and relational expression through sales promotions
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.11.020
Abstract: This paper explores in-store sales promotion as a tool for manufacturers in developing in-store relationships with consumers. Our empirical application in the ice cream category examines the effects of sales promotions (non-monetary vs. monetary) on… read more here.
Keywords: expression; store brand; developing store; brand ... See more keywords
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102532
Abstract: Abstract In the present study we investigate whether various types of sales promotions together with hedonic shopping motivation (value shopping) and positive affect drive impulse buying. The study further explores the moderation impact of trait… read more here.
Keywords: whether various; various types; drive impulse; buying ... See more keywords
The Influence of Brand Credibility on Consumers’ Attention to Sales Promotions
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DOI: 10.1080/10496491.2020.1745981
Abstract: Abstract This research aims to analyze the effects of perception-based brand credibility on the attention paid by consumers to sales promotions. An eye-tracking study was conducted to analyze the sales promotions of different brand types… read more here.
Keywords: sales promotions; credibility; brand; attention ... See more keywords
Do New Luxury Hotel Promotions Harm Member Customers?
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DOI: 10.3390/su15108385
Abstract: Will customers regret their loyalty to a hotel and look for alternatives if the hotel neglects to communicate with them? Empirical research on this question is limited in the hospitality literature. To accurately determine the… read more here.
Keywords: regret; luxury hotel; hotel; new luxury ... See more keywords