Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
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DOI: 10.1108/jstp-02-2016-0035
Abstract: Purpose While the importance of salesperson market orientation behavior (SMOB) is widely acknowledged, as evidenced by the increasing research attention this concept is receiving, discussion of its antecedents and consequences in the literature remains limited.… read more here.
Keywords: orientation; industry; orientation behavior; salesperson market ... See more keywords