Sign Up to like & get
recommendations!
0
Published in 2018 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-03-2017-2135
Abstract: Purpose This paper aims to focus on the consumers’ decision process to clarify the salient attributes within the in-store environment of small independent grocers. Thus, the relative importance among environmental factors and their explicit monetary…
read more here.
Keywords:
independent grocers;
environmental attributes;
attributes value;
small independent ... See more keywords