Product Sampling as a Sales Promotion Tool
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DOI: 10.21272/mmi.2020.1-11
Abstract: Product sampling in the retail chains relates to marketing, it makes part of the in-store marketing, and it is one of the sale promotion tools. It used to promote the sales of non-durable products, i.e.… read more here.
Keywords: sampling ethics; sales promotion; promotion; product sampling ... See more keywords