Consumer preference and market segmentation strategy in the fast moving consumer goods industry: The case of women’s disposable sanitary pads
Sign Up to like & getrecommendations! Published in 2019 at "Sustainable Production and Consumption"
DOI: 10.1016/j.spc.2019.04.002
Abstract: Abstract The product management of disposable sanitary pads is important in supporting women’s health and a sustainable environment. This study investigates the importance of strategic product management through conjoint analysis. This study focusses on women’s… read more here.
Keywords: product; sanitary pads; women disposable; disposable sanitary ... See more keywords
Hair, machines, sanitary pads and diary: The sentimental intimacy of truth during the COVID-19 pandemic
Sign Up to like & getrecommendations! Published in 2021 at "Agenda"
DOI: 10.1080/10130950.2021.1996775
Abstract: The COVID-19 pandemic has been unfolding in the age of post-truth. Named as 2016's word of the year by the Oxford Dictionary, post-truth is defined as "relating to or denoting circumstances in which objective facts… read more here.
Keywords: hair machines; sanitary pads; truth; sentimental intimacy ... See more keywords