Digital marketing for Saudi Arabian university student recruitment
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DOI: 10.1108/jarhe-05-2019-0119
Abstract: The purpose of this paper is to develop a digital marketing capability maturity model (CMM) as a guiding framework in support of increasing international student recruitment to the public universities in Saudi Arabia (SAPUs).,The CMM… read more here.
Keywords: marketing; student; sapus; international student ... See more keywords