A model of memorable tourism experience: The effects on satisfaction, affective commitment, and storytelling
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DOI: 10.3727/108354217x14888192562366
Abstract: In the past decade, the positive and memorable tourism experience (MTE) has merged as a critical concept in the hospitality and tourism field. Previous quantitative studies on MTE mainly focus on measurement development and the… read more here.
Keywords: satisfaction affective; affective commitment; commitment; memorable tourism ... See more keywords