The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust
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DOI: 10.1504/ijbir.2018.10010406
Abstract: The present study integrates the extended theory of planned behaviour (TPB) model and stimulus-organism-response (S-O-R) framework to test the serial mediation effect of green satisfaction and green trust between green perceived quality and green purchase… read more here.
Keywords: satisfaction green; green trust; green perceived; perceived quality ... See more keywords