Signal detection-based satisfaction measure of the holistic product usage experience with and without the ‘double-faced applicability’ test
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DOI: 10.1016/j.foodqual.2018.02.005
Abstract: Abstract In the fast moving consumer goods industry, measuring consumer acceptance toward products is crucial for product development and marketing. Consumers are generally considered hedonists and, thus momentary hedonic scores are assumed to represent consumer… read more here.
Keywords: usage experience; product; consumer; test ... See more keywords
Graduates’ satisfaction as a measure of quality: Evidence from two programs in three Chilean universities
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DOI: 10.1016/j.ijer.2018.05.009
Abstract: Abstract In Chile as elsewhere, there are no direct measures of a university’s impact on learning, that is, the quality of education provided. Parents and prospective students, and university administrators, rely on various indirect measures,… read more here.
Keywords: quality; evidence two; quality evidence; graduates satisfaction ... See more keywords