Investigating effects of cognitively evoked situational context on consumer expectations and subsequent consumer satisfaction and sensory evaluation
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DOI: 10.1016/j.foodqual.2021.104330
Abstract: Abstract Situational factors affect consumer expectations, perception, and satisfaction with product experience and evaluation. Over the last two decades, as the importance of ecological validity has been highly emphasized in sensory and consumer science, many… read more here.
Keywords: consumer expectations; evaluation; situational context; satisfaction sensory ... See more keywords