The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Relationship Marketing"
DOI: 10.1080/15332667.2019.1648939
Abstract: Abstract The relational link between satisfaction-trust-loyalty is rather complex and dynamic. This article examines the effect of situational abnormality (SA) and uncertainty avoidance (UA) variables as moderators to trust and loyalty outcomes in the Turkish… read more here.
Keywords: loyalty link; uncertainty avoidance; loyalty; satisfaction trust ... See more keywords
Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor
Sign Up to like & getrecommendations! Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.750527
Abstract: Technological advances have had many advantages like an E-WOM (Electronic Word of Mouth) that has become a very important and powerful tool for users who wish to share their knowledge, experiences and emotions about a… read more here.
Keywords: satisfaction; evaluation user; tripadvisor; privacy ... See more keywords