LAUSR

Color Saturation Increases Perceived Product Size

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0 Published in 2017 at "Journal of Consumer Research"

DOI: 10.1093/jcr/ucx039

Abstract: This research demonstrates a visual phenomenon with broad implications for consumers: the perceived size of products depends on the saturation of their color. Results from six experiments, employing objects and products with various shapes and… read more here.

Keywords: color; saturation increases; product; color saturation ... See more keywords