Best-worst scaling improves measurement of first impressions
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DOI: 10.1186/s41235-019-0183-2
Abstract: A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings. Although these ratings are simple to administer, they are… read more here.
Keywords: best worst; improves measurement; first impressions; worst scaling ... See more keywords