Same scandal, different moral judgments: the effects of consumer-firm affiliation on weighting transgressor-related information and post-scandal patronage intentions
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DOI: 10.1108/ejm-10-2020-0728
Abstract: Purpose Corporate scandals involving senior executives plague many businesses. Although customers and noncustomers may be exposed to news of the same scandal, they may appraise dimensions of the transgression differently, thereby affecting post-scandal patronage intentions.… read more here.
Keywords: scandal; scandal patronage; patronage intentions; post scandal ... See more keywords