Scanning for discounts: examining the redemption of competing mobile coupons
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DOI: 10.1007/s11747-018-0592-7
Abstract: Coupons research has typically focused on single-coupon redemption, with scant attention devoted to multiple, competing coupons. To bridge this gap, we observe supermarket shoppers who used their smartphones to scan products in-store, receiving both coupons… read more here.
Keywords: discounts examining; scanning discounts; redemption; examining redemption ... See more keywords