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Published in 2020 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1819
Abstract: The current study examined how financial scarcity and natural resource scarcity independently and interactively influence sustainable choices and motivations. Participants performed a shopping task where they chose between sustainable and conventional products, and rated their…
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Keywords:
financial scarcity;
natural resource;
sustainable choices;
choices motivations ... See more keywords