The Impact of Resource Scarcity on Price-Quality Judgments
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DOI: 10.1093/jcr/ucz031
Abstract: Consumers routinely encounter situations in which they perceive that resources are scarce. However, little is known about how this perception influences consumers’ use of price in their purchase decisions. The present research seeks to fill… read more here.
Keywords: scarcity price; quality; price quality; price ... See more keywords