The Influence of Infant Schema Cues on Donation Intention in Charity Promotion
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DOI: 10.3389/fpsyg.2022.869458
Abstract: This research performed four experiments to investigate the influence of infant schema cues on charitable donation intention and examine the moderating effect of gender. The results indicate that: (1) individuals stimulated by infant schema (vs.… read more here.
Keywords: infant schema; schema cues; schema; donation intention ... See more keywords