The science of YouTube: What factors influence user engagement with online science videos?
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DOI: 10.1371/journal.pone.0267697
Abstract: As the reach of science content in traditional media declines, many institutions and scientists are turning to YouTube as a powerful tool for communicating directly with non-expert publics. They do so with little empirical social… read more here.
Keywords: science; science videos; engagement online; online science ... See more keywords