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Published in 2020 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2019.119886
Abstract: Abstract Past evidence shows that firms in nascent markets rarely earn handsome rewards from pursuing technological superiority. The process by which firms in these nascent markets align their product technology strategy with their technological advantage…
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Keywords:
electric scooter;
product;
market;
scooter market ... See more keywords