Nutri-Score Vs. Nutrition Claim: The Effects of Incongruent Front-of-Pack Nutritional Information on Consumer Perceptions of Product Healthiness, Brand Attitude, and Purchase Intention
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DOI: 10.1080/10454446.2023.2205351
Abstract: ABSTRACT To encourage healthier food choices, an increasing number of EU governments introduced the Nutri-Score nutrition label on food package fronts. However, the label score, ranging from A (most healthy in comparison to food group… read more here.
Keywords: score; nutrition claim; score nutrition; nutri score ... See more keywords