When is it OK to Joke? Adding humor to fear-based colonoscopy screening messages may increase compliance
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DOI: 10.1515/humor-2018-0057
Abstract: Abstract Large scale campaigns frequently use humor to increase compliance with colonoscopy screening recommendations. Problematically, we know little about how humor functions to influence screening. This study seeks to understand whether and how messages framed… read more here.
Keywords: screening messages; colonoscopy; increase compliance; humor ... See more keywords