Articles with "scrm" as a keyword



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Social customer relationship management factors and business benefits

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Published in 2020 at "International Journal of Organizational Analysis"

DOI: 10.1108/ijoa-11-2019-1933

Abstract: Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting… read more here.

Keywords: use; customer relationship; social customer; scrm ... See more keywords