Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening
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DOI: 10.1080/08824096.2018.1525348
Abstract: The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning… read more here.
Keywords: impact; binge watching; persuasion new; binge ... See more keywords