Secondary distinctiveness effects: Orthographic distinctiveness and bizarreness effects make independent contributions to memory performance.
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DOI: 10.1111/sjop.12338
Abstract: The secondary distinctiveness effect means that items that are unusual compared to one's general knowledge stored in permanent memory are remembered better than common items. This research studied two forms of secondary-distinctiveness-based effects in conjunction:… read more here.
Keywords: orthographic distinctiveness; secondary distinctiveness; performance; bizarreness effects ... See more keywords