“10,000 Available” or “10% Remaining”: The Impact of Scarcity Framing on Ticket Availability Perceptions in the Secondary Ticket Market
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DOI: 10.3390/bs13040338
Abstract: The aim of this study was to investigate the effect of numeracy framing and demand on participants’ perceived ticket availability and likelihood of finding a lower-priced deal in the secondary ticket market for National Football… read more here.
Keywords: ticket; scarcity; secondary ticket; demand ... See more keywords