Lessons from NPAs crisis in Indian banks
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DOI: 10.1002/pa.1672
Abstract: Nonperforming assets (NPAs) crisis in Indian public sector banks is one of the biggest challenges before the current government in 2017. The finance ministry, Government of India, and the central bank, the Reserve Bank of… read more here.
Keywords: public sector; npas crisis; indian public; sector banks ... See more keywords
An empirical evaluation of customer satisfaction and customer loyalty towards the services rendered by both private and public sector banks in Tamil Nadu
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DOI: 10.1504/ijbex.2018.10015932
Abstract: A bank is a financial institution which provides banking and other financial services to its customers. A banking system is also referred as a system which offers cash management services for the customers, reporting the… read more here.
Keywords: public sector; customer; private public; sector banks ... See more keywords
A study on CRM effectiveness in public and private sector banks
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DOI: 10.1504/ijpspm.2018.10009503
Abstract: Companies have realised the importance of CRM in retaining existing customers, acquiring new customers and maximising their lifetime value. The purpose of this study is to measure the effectiveness of CRM practices in banks. To… read more here.
Keywords: crm practices; crm; public private; private sector ... See more keywords